Gawker, a media news and gossip website recently posted an article about Delaware Senate Candidate Christine O’Donnell. It was posted by an anonymous author who claimed to have a “one night stand” with the politician 3 years ago on Halloween night.

People wonder why a website like Gawker would post such a report about Christine O’Donnell, so close to the Delaware Elections. The reason is quite simple. They want to to get a few extra Halloween treats this year.

Gawker currently is ranked #764 overall by Alexa.com. That means it is the 764th most popular website on the internet. Gawker has to pay their writers, and they probably have to pay for anonymous articles like this recent O’Donnell one. The company is out to make a profit, and in order to do so, they rely on as much web traffic as they possible can get.

This Halloween, with the “more than likely” bogus “Christine O’Donnell article, Gawker will see a nice Halloween treat in the form of Advertising dollars. Advertisers such as AMC pay top dollar to have their ads shown on a website as popular as Gawker.

People love gossip, no matter what it’s about. Whether it is gossip about politicians or anyone else, people want to read it, and that is what brings the advertising dollars in. That is why Gawker is ranked 764 on the internet.

When should the line be drawn though? Isn’t this latest attack on Republican Christine O’Donnell a little too much?