Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a “Full Throttle” lifetime experience company, announced they have entered into a cross promotional partnership with “America’s Racing Team,” NASCAR’s newest, and most unique, racing team.

America’s Racing Team (ART) is the first team in NASCAR history to be funded in large part by individual NASCAR fans who, as subscribing partners to the team, will also provide input to top management on critical issues such as driver selection. Additionally, individual partners will be provided valuable incentives through ART’s commercial partners, which in return will gain valuable promotional exposure from ART’s aggressive national marketing campaign through major media outlets such as ESPN and SPEED Channel, as well as coverage on local and national TV. ART will make its on-track debut in February 2011 at the Daytona 500.

Commenting on the partnership, CEO Tim Shannon said, “We’re gratified to have been selected by ART to become their pioneer partner in launching this exciting new project. We were particularly impressed with ART’s team of executives and advisors whose backgrounds include a 20-year stint with global sports marketing powerhouse IMG, serving as the agent for four-time NASCAR champion Jeff Gordon and occupying executive positions within Red Bull Racing and Evernham Motorsports.

“Their experience in team development at the highest levels of NASCAR and in global sports marketing assures the exposure already enjoyed during the launch announcement, through NASCAR.com and major media outlets. This will provide ongoing, cost effective promotional opportunities for us as tens of thousands of interested members are introduced to Dale Jarrett Racing Adventure as partners with ART. Additionally, our specially created discount packages will be promoted to ART partners through direct marketing initiatives. Combined, this represents a significant opportunity to increase brand awareness and revenues simultaneously.”