Social shopping has emerged as Amazon and Facebook have joined forces to help make Amazon.com a social shopping website. You can now import your Facebook friends into your Amazon.com account. What does this do to benefit you as a shopper?

The biggest change you will see, is that you will now be able to view your friends’ birthdays while at Amazon’s website. It will automatically suggest gifts for your friends based on products that they have purchased from Amazon in the past. This will save you time when trying to come up with a gift idea for someone you know, but not well enough to pick out a gift for them.

When a lot of people heard about the idea of Facebook joining Amazon, they cringed. This is because they were worried that it would become too “social”. Other social shopping sites on the net tend to share too much information. For example, one website shows everything you have purchased on your credit card, to anyone that wants to follow you. As of yet, the Facebook/Amazon connection does not share this type of information. However, we could see more features being added in the near future.