If you have been debating on which e-reader to get, than it may be time to make up your mind.  The market currently features the 3 big players in the Kindle, B&N Nook, and of course the the Apple iPad.  With the tough competition out there, Amazon has decided to make several big moves around their popular e-reader device.

Adding to the already vibrant text, Amazon has introduced a new next-generation eInk screen.  This screen will be able to be read in some of the strongest direct sunlight.  Whether you are sitting at home in a partially lit room, or sitting on the beach as the sun glares right down on your Kindle, you should be able to read your book with no problem.  Amazon claims that the new eInk has contrast ratios which are over 50% higher than any other e-reader on the market today.

The new kindle will feature the same 6 inch screen, however, it’s overall size is reduced by about 20%.  The thickness will remain at 1/3 an inch, and the weight will be reduced approximately 15% to a mere 8.7 ounces.  Other amazing aspects of the Kindle is that the battery will have a life of over 20 days when the Wi-Fi connection is turned off, and over 10 days with it on. It will also hold over 3500 average sized books with it’s increase in memory.

The price of the new Kindle upon it’s release on August 27th will be $139 for the Wi-Fi version, and $189 for the Wi-Fi & 3G version.