Anheuser-Busch is launching a new promotional campaign, in which they will be offering free samples of their Budweiser beer all around the United States. The Budweiser beer brand has been struggling lately, when compared to other beer brands.

The President of the company, Dave Peacock said, “We’re not shy about the fact that it’s been declining for over 20 years, so we need to stabilize the brand. Part of that is going to be engaging with newer consumers as they come in, who come in with really fresh eyes and no preconceived notions… When we blind taste-test this product, it often wins.”

Budweiser brand is reported to worth approximately $12.3 billion, according to a study done by Interbrand. This makes it one of the most valuable brand names in the world.

The free sample promotion for the beer will mostly target beer drinkers in upscale restaurants and bars across the U.S.

The name Budweiser comes from the German adjective which describes something or someone from the city of Ceske Budejovice, which is located in the Czech Republic. Budweiser was first marketed in the United States in 1876, and has since seen its ups and downs. The Anheuser-Busch company hopes it can revive the struggling brand with this latest promotion along with some increased marketing.