Many large American corporations are turning to both Facebook and Twitter to update their customers and fans on the latest news related to their companies. One of these corporations happen to be Pepsi, the soft drink maker. Traditionally Pepsi had used both Facebook and Twitter to keep their customers informed, however today they announced that they will be using Twitter only, for future updates.
In a Facebook wall post published at 4:30 PM, Pepsi stated, “From now on, site maintenance and program announcements will only be made over Twitter – if you’re not following, please follow us @Pepsi!”
This news comes as a huge surprise to many in the online community, and have some questioning why they have made this decision. Currently Pepsi has over 877,000 Facebook followers, or those who have “Liked” them, while on Twitter they have just 35,000 followers. The fact that they will now be ignoring 877,000+ fans on Facebook and turn their attention to a much smaller twitter following is, to say the least, perplexing.