The New York Times is reporting that the 2nd largest online video viewing website, Hulu.com will soon go public with an IPO (initial public offering) which may value the company at as much as $2 billion. Many wall street analysts feel that it may be a tough sell for the company, which is owned in a partnership by News Corp. (NWS), Walt Disney (DIS), GE’s (GE) NBC Universal as well as a private equity firm called Providence Equity Partners.

The Company, which does rank 2nd in the world for video views, has yet to turn a profit, however does plan on announcing a new section of their site for subscribers who would pay $9.99 per month to receive premium content without advertisements. Compared to the Google owned Youtube, the #1 video viewing site on the internet, Hulu doesn’t come close to competing. Youtube currently has 14.6 billion video views per month, while Hulu has only about 1.17 billion views per month. In a soft stock market like we are currently experiencing, it is often difficult for an IPO to have much success unless a proven business model is put forth.