The company claims to have been profitable in the 4th quarter of 2009 as well as the 1st quarter of this year. These profits have all been generated by advertising revenue from in video ads. However, Hulu introduced a Hulu Plus service in June of this year, which charges users a $9.99 per month subscription fee for premium content. A lot of market analyst don’t predict the new Hulu Plus service to increase profits very much, if any.
This is a rather quick IPO for a company that only burst onto the scene in March of 2007. Other larger companies that have created more revenue streams have put off IPO’s in order to raise more in the future.
Hulu plans on raising $2 billion from the Initial Public Offering later this year.
